Digital Marketing &
Event Professionals
US$180.00
Unit I: Introduction to Digital Marketing and Core Concepts
Unit II: Building a Strong Online Presence for Events and Brands
Unit III: Social Media Marketing Strategies
Unit IV: Content Creation and Visual Storytelling for Events
Unit V: Email Marketing Campaigns and Audience Engagement
Unit VI: Search Engine Optimization (SEO) and Paid Advertising (PPC)
Unit VII: Analytics and Performance Tracking Tools
Unit VIII: Event Promotion through Influencer and Partnership Marketing
Unit IX: Developing a Digital Marketing Plan for an Event Project
This course is ideal for event planners, coordinators, and marketing professionals seeking to enhance their online engagement and promotional skills. It is also designed for small business owners, entrepreneurs, and students interested in mastering digital strategies to grow their brand or event presence. Whether you’re new to digital marketing or looking to refine your skills, this course provides the knowledge and tools to thrive in a competitive digital landscape.
Course Objectives
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Understand the key principles of digital marketing and its role in event promotion.
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Develop and execute digital marketing campaigns using social media, email, and online ads.
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Apply SEO and content marketing techniques to enhance event visibility.
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Use analytics tools to measure campaign performance and audience engagement.
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Create a professional digital marketing plan tailored to specific event objectives.
