Sales, Marketing &
Negotiation Strategies
US$180.00
I. Introduction to Sales and Marketing Fundamentals
II. Understanding Consumer Behavior and Market Needs
III. Building Brand Value and Product Positioning
IV. The Psychology of Selling and Persuasion Techniques
V. Customer Relationship Management (CRM)
VI. Negotiation Strategies and Conflict Resolution
VII. Digital Marketing Integration for Sales Growth
VIII. Measuring Success: KPIs, Sales Forecasts, and Performance Analysis
This course is ideal for entrepreneurs, small business owners, sales representatives, customer service staff, and administrative professionals who want to improve their selling, communication, and negotiation abilities. It’s also beneficial for students seeking to build confidence and practical skills for the business environment.
COURSE OBJECTIVES
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Understand the principles of sales, marketing, and negotiation in business.
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Identify customer needs and tailor solutions that build long-term relationships.
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Apply persuasive communication techniques to close sales effectively.
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Develop marketing plans that support brand growth and customer engagement.
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Utilize negotiation strategies to achieve win-win business outcomes.
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Track and measure marketing and sales performance for continuous improvement.
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Participants will gain a strong foundation in the art of selling, brand promotion, and deal-making. They’ll develop confidence in handling clients, presenting products, and negotiating effectively. The course empowers learners to drive growth, maintain professionalism, and succeed in diverse business or organizational settings.
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